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Are the public attracted to food brands with healthy messaging?

The government's "five a day" campaign appears to be working as UK consumers are eating more fresh

Supermarkets come top for green values says new poll

s global Sustainability Practice, said: There is a lesson here for governments and other brands ... and Government combined are seen as most to blame for creating environmental problems. However, an increasing ...

Should the government or companies take responsibility for climate change?

Consumers are calling on brands, rather than governments, to take responsibility for reducing...solutions to climate change rather than the government. It suggested that consumers have given up on their government's abilities to combat the problem. Only 11% of respondents agreed strongly that their elected ...

Do the public think Austria needs an image campaign?

In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch...The case of 73-year-old Josef Fritzel, who sexually abused his daughter Elisabeth and kept her in a windowless basement for 24 years, has put the Austrian town of Amstetten in the media spotlight. Austrian Chancellor Alfred Gusenbauer said that the government planned to hire consultants to get the image ...

Does advertising affect children?

The Government has launched an inquiry into whether children are damaged by advertising, which

Vital Stats - Automotive

-largest increase in overall search volumes since this time last year. Evidence suggests that government incentives ...

Vital Stats - Environmental issues

Retail, airlines, home owners, car owners, businesses: in the latest Budget, the Government

Survey highlights Digital TV Switchover confusion

In January 2008, online radio show FrequencyCast ran a poll among its listeners and site visitors to see how well the Government s Digital Switchover message is getting through. Within three weeks, over 600 responses had been received. Over 60% stated that their homes are ready for the 2012 switch ...

How effective will the Government's anti-obesity campaign be?

The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis

Brand Barometer - EDF ad loses its spark due to price hike

EDF s latest advertising campaign promotes its environmental credentials by recycling the ad itself. The whole ad is made up of clips of archive footage showing things such as Thunderbirds, The Wombles, John F Kennedy and historical government information films on saving electricity. Even ...

 

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