08 Jun 2005
| by MediaWeek
The report by the Institute of Practitioners in Advertising, carried out by Mehboob Umarji from the COI, the government’s marketing vehicle, acknowledged the industry was “recognising the business case for diversity” but could do to increase the 8.5% proportion currently working in media. Umarji has urged ...
08 Jun 2005
| by David Hudson, director of corporate affairs and communication at Nestle UK and a member of The Marketing Society
article, a consumer enquiry or an opinion expressed by a government minister.
Marketers need ...
08 Jun 2005
| by Steve Stretton, Creative partner, Archibald Ingall Stretton
This pack is for Aimhigher, a government scheme that attempts to get kids to keep learning about
LONDON - Ofcom has advised the government to shore up public service provision in its review....
It wants the government's review of public service funding to be brought forward so that it can ...
recommending that the government review the prospects for the future of Channel 4.
It said: "Ofcom believes ...
sector."
The regulator added a request for the government to fill gaps in competition law affecting ...
08 Jun 2005
| by Drew Barrand
Football's governing body has cut the number of top-line sponsors from 15 to six, each paying up to £180m for the period of 2007-2014. This has led to the product categories being enlarged, creating more competition for the six remaining spaces.
Marketing has learned that many existing sponsors are unhappy ...