23 Feb 2005
| by Guy Abrahams, strategy director of BLM Group and a member of The Marketing Society
to malnutrition. It helps even less that, despite publishing its White Paper, the government cannot make up its ...
globally. If only the politicians could act as swiftly.
Last year the government spent £3m on promoting ...
, the government should be serious and put some proper money behind it, such as the £15m spent on anti-smoking ads ...
23 Feb 2005
| by Mark Sweney
The government is ploughing £12m into the development of a national marketing programme intended...of government attempts to update people's attitudes to climate change and make members of the public realise ...
23 Feb 2005
, despite a government pledge that public money would not be spent on a referendum drive - The Times ...
23 Feb 2005
| by Mark Sweney and Ben Carter
The smoothie brand, which will sit alongside the Tropicana and Copella juice brands, will form a key part of PepsiCo's drive to increase revenue from its juice division and to counter government criticism that its products - such as Walkers crisps - are contributing to childhood obesity.
The brand ...
23 Feb 2005
| by MediaWeek
Agencies will be formally invited to pitch for the account, including the incumbent, within the next few weeks, with a winner due to be unveiled by early-April. The Central Office of Information, the government’s ad and marketing vehicle, will be handling the pitch process with VisitLondon’s general manager ...
23 Feb 2005
| by Staff,
government for work on its anti-drugs campaign and could now face prison....verdict was unanimous.
The case concerned Ogilvy Mather's work on the US government's Office ...
discovering that the agency had billed the government $3m less than anticipated.
However, the prosecution ...
Mather was not involved in the case after settling with the government in a $1.8m payout.
Seifert left ...