Five agencies to fight for COI radio pitch
21 Feb 2005 | by MediaWeek
Government advertising vehicle COI has revealed the five media agencies that will pitch for its
by the government's marketing body COI to handle its £20m radio account.
Government advertising vehicle COI has revealed the five media agencies that will pitch for its
the corporation if the government seeks to hand out part of its licence fee money to other broadcasters....If the government decides to give some of the BBC's licence fee money to other broadcasters, such as ITV and Channel 4, it is believed that Grade and Thompson, who have only been in their positions for less than a year, would resign. The government's Green Paper, which sets out the future of the BBC ...
enterprise and government bodies." Hartley also emphasised that his focus would be to continue to improve ...