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Rugby League gets new image from The Jones's and Intermarketing

LONDON - The Rugby Football League, the governing body for Rugby League, has created a new brand...of the very best sports governing bodies in the UK." If you have an opinion on this or any other issue ...

IPA and AA lobby government over London Olympic Bill

LONDON - The IPA and the Advertising Association have separately written to the government voicing...in the bill. The IPA and AA have also questioned the government's strategy, suggesting the IOC has already ... . Hamish Pringle, director of the IPA, said: "The government's case, which rests solely on the need to have ...

EnjoyEngland £12m drive to focus online

. It is lobbying the government to increase its £35m promotional budget to ensure the Games benefits the UK tourism industry. The government has said the 2012 Olympics could boost the country's tourism revenue by 25 ...

Sir Alan back for second series of BBC Two's The Apprentice

the government of Equatorial Guinea, which was led by former SAS soldier Simon Mann and involved Mark Thatcher ...

Football scores own goal

the value to sponsors of the Football Association (FA). At a time when the governing body is raising its ...

Coca-Cola renews Fifa football sponsorship until 2022

sponsorship deal with football governing body Fifa until 2022 and revealed its new slogan 'We all speak

Brown 'helped Sky fight off challenge to football dominance'

LONDON - Government ministers as high up as Gordon Brown intervened ahead of yesterday's deal

BBC's Freeview marketing attacked as being irresponsible

consortium. Sales of Freeview are see seen as key by the government in the march towards the terrestrial ...

Gyms offered free customer profiling in exercise initiative

The first National Audit of Fitness Consumers will give public and private facilities information about their user base in the context of their catchment area, helping them to develop a strategy to bring in more users. Sport England, the exercise promotion body set up by the government, is hoping ...

Anti-social boozers targeted with shock-tactic posters

LONDON - The government is clamping down on drunken yobs and rogue licensees in a £150...day. A Home Office spokesman claimed the campaign is the government's biggest crackdown on drunken behaviour to date. "The message that we are putting out is that the government is absolutely determined ... incidence of binge drinking. However, the government claims that the Licensing Act will give authorities ...

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