As the dollar dips US woos Brits with film-inspired drive
13 Dec 2004 | by Staff,
NEW YORK - As the dollar continues to fall, the US government is launching a $6m (£3.1m
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News brief: US government ad campaign targets UK tourists
15 Dec 2004
A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens
Livingstone appoints agencies to create London portal
22 Nov 2004 | by Staff,
The project is being overseen by London Connects, a joint venture between the Association of London Government and the Greater London Authority, and will involve a coordinated approach on the part of all of London's major public services. This will include, among others, all the London boroughs ...
US in £3m bid to lure UK tourists
10 Nov 2004
It is the first time the US government has funded a generic tourism campaign in the UK since the slump in travel following the first Gulf war in 1991. Movie-themed ads that use the strapline 'You've seen the films, now visit the set' will break in mid-December. The work, overseen by Visit America ...
Destination marketing: Changing places
10 Nov 2004 | by Daniel Rogers
Africa. Nevertheless, President Mbeki's government is trying a similar approach in the ongoing strategy ...
The World: China opens doors to foreign agency start-ups
29 Oct 2004
government in Shanghai to rubber-stamp a licence and they plan to open in 2005. DDB is already established ...
Brand Health Check: P&O Ferries
27 Oct 2004
Pity poor P numbers of passengers using the port at Dover have dropped by a third to 15m since 1997. Price is one factor - a day return ticket from Dover to Calais costs more than £100, far more than the cost of many budget airline tickets. The French government's raising of duty on cigarettes ...
This week: Marketing news from the national press
06 Oct 2004
be renamed House of Fraser - The Daily Telegraph. The government has asked food firms and retailers to fund ...
Profile: Back on track - Peter Owen, Head of marketing, South West Trains
06 Oct 2004
drivers redundant, it had to cancel 2000 trains, eliciting a £1.8m fine from the government. But with half ...
Virgin Atlantic: From rock to runways
10 Sep 2004
of government and staff. Passengers looked in vain for anything more exciting than vanilla. For transatlantic ... for Branson. Under the arcane rules governing flights between the UK and US, Virgin Atlantic was initially ... for government permission to fly to compete with British Airways on its highest-earning routes. The key ...
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