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Brand heritage - what makes a brand great?

16 Dec 2004 | by Joseph Benson

independence from government interference or religious administration. With students from all Christian ...

Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

-World War II government intervention. In the 1950s, the US government asked Wolverine (a leather ...

Are brands a force for good?

01 Nov 2004 | by John Noble, British Brands Group

not just consumers, but employees, investors and government authorities. To demonstrate this economic ... makers, it means that governments need to help business by providing the right encouragement ...

Will the pensions crisis effect consumer marketing?

19 Oct 2004 | by Dick Stroud

Is the pensions crisis going to become a marketing crisis or will it create marketing opportunities? The Pension Commission s report makes bleak reading for individuals and government alike ... or government to pay for old age. These macro-economic changes are going to have a very real impact ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

, government and technology manufacturing. Some of his clients have included General Motors, Staples, Compaq ...

Children's Advertising Code: review of adult submissions received

01 Jun 2004 | by Dr. Ruth-Blandina M. Quinn

which requires the BCI to identify set standards to govern advertising and related practices aimed ...

Agenda of a shareholder activist

25 Mar 2004 | by The McKinsey Quarterly

In the wake of recent corporate scandals, large shareholders in the United States and Europe are becoming more vocal about the governance of companies and bringing underperforming ones to task. But intervention is nothing new for Europe's leading shareholder-activist fund: Hermes, which actively seeks ...

Children's Advertising Code: review of adult submissions received

01 Mar 2004 | by Dr. Ruth-Blandina M. Quinn

which requires the BCI to identify set standards to govern advertising and related practices aimed ...

Case Study: Millfield Partnership - integrated marketing powers the fastest growing IFA network

20 Feb 2004 | by Professor Angus Jenkinson and Branko Sain

-even earlier. Business governance is detached from advising clients and the IFA process. There are people ...

 

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