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MEDIA: Government urges BBC to drive digital take-up

for promoting the BBC's own digital radio and TV services. Duncan said he would expect the government ...

NEW MEDIA BRIEFS: Magneto Interactive increases road safety awareness

Greater Manchester's road safety units have commissioned Magneto Interactive to create a web site with the aim of increasing road safety awareness. The initiative is in line with the government's 'Think!' campaign to educate motorists that a small reduction in speed can drastically reduce ...

MEDIA BRIEFS: Culture secretary comes in for criticism

than the government would take decisions over proposed new BBC services, but when questioned ...

OPINION: BBC won't become too anxious over digital youth offer decision

. The government's decision to block the Corporation's new 100m a year youth television channel because of its ... if the government was to say no for a second time, it is not at all clear what that would mean. No one disputes ... of the Royal Charter. They were prepared to refuse all the licences to make the point and the government ...

Interbrew forced Carling sale puts agencies on alert

Carling, the UK's most popular standard lager, is to have a new owner by the end of February 2002, in a move likely to trigger marketing reviews of some of the UK's biggest beer brands. The government yesterday ordered Interbrew to sell Carling, or the whole of its owner Bass Brewers ...

CAREERS: Job interview - Andrew Needham, Student Marketing, Hobsons Publishing

is always a challenge. The government wants to increase the percentage of 18- to 30-year-olds in ...

BRAND HEALTH CHECK: Age concern - Is Age Concern wise to target younger market? Age Concern is set to rethink its image in a bid to attract people in their 40s and 50s. But should it worry more about its offer than its demographic reach?

12% 12% Investment income 7% 3% Government ...

NEW MEDIA: Tennis authority seeks agency to revamp web site

The Lawn Tennis Association (LTA), the sport's governing body in the UK, is looking for an agency to overhaul its web site for a relaunch in six months. "Our site needs to become much more customer focused and encourage young players to take up the sport," said an LTA spokesman. He ...

ANALYSIS: Reacting to the terrorist strikes - Last week's acts of terrorism in the US saw advertisers respond at once by axing suddenly inappropriate work, writes Tania Mason

When last week's terrorist attack on the US occurred, it was not just world governments, rescue teams and news organisations that were galvanised into action. Advertisers and media owners had to act quickly too. The last thing a horrified nation wants to see in times of tragedy is insensitive ...

COI's Fisher lambasts ITV over 'arrogant' attitude

to become more flexible if it is to retain its slice of the Government's ad budget....that the more flexibility television companies offered, the more likely the Government was to use them. "The key ...

 

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