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REVIEW: Marketing and advertising news in the week’s press

the Government s planned ban on tobacco ads from December. Marketing Sony PlayStation has signed a ...

ADVERTISING A THREAT TO OUR CHILDREN?: The possibility of an EU-wide ban on advertising to children is real enough, but does the Swedish plan have any merit? Anna Griffiths investigates

government s own research has found that there is no substance to the claims that advertising affects ...

Tobacco alliance to challenge ads ban in High Court

The tobacco industry s fight with the government is coming to a head, with a High Court hearing...The tobacco industry s fight with the government is coming to a head, with a High Court hearing due to take place in October. The UK s four largest tobacco manufacturers - Gallaher, Imperial Tobacco, Rothmans (UK) and British American Tobacco - are seeking to block the Department of Trade ...

DMA in talks with ministers on use of electoral data

The Direct Marketing Association (DMA) met the government last week in the first stage of its...The Direct Marketing Association (DMA) met the government last week in the first stage of its fight against the Home Office s plans to restrict the use of electoral roll data for marketing purposes. A Home Office working party is proposing the inclusion of a tick box on electoral roll ...

OPINION: Marketing Society - GM foods prove real power lies with perception

to retrieve it. If ever there was evidence of this it is genetically modified food. The government ... that this government which, in the longest honeymoon period in history, has balanced a benign and unthreatening ... powerful than the blustering and spin of the government and the lecturing of their scientists. The fact ...

MARKETING MIX: I’ll name that brand in one

This week s mystery brand was established in the 1930s, and is produced by a company which has the same name. However, during the Second World War, a shortage of wheat, its key ingredient, meant it was rationed by the government and only available in the Midlands and North East ...

Briefs

including brands such as Ballantine s Scotch and Beefeater Gin. The government lifted a 21-year ...

ANALYSIS: Why P&G is linking brands to good causes - They may know little about the company, but the public trust the brands Procter & Gamble is using to drive its CRM activity

second only to government and above that of the church, other religious organisations and the charities ...

ANALYSIS: Foreign PR - Gadaffi looks to PR to sell Libya to the West. The Libyan Government has

of the elder statesman. He is building bridges with the West and the Libyan government wants ... Worldwide, which has just turned away the Indonesian government, asks: With an image that dented, can ... -M is not averse to representing foreign governments per se. Indeed, among those the agency has worked ...

INTERNATIONAL: Four shortlisted by German ministry

agencies to promote the government s energy policy....BERLIN: The German Ministry of Business and Technology has drawn up a shortlist of four PR agencies to promote the government s energy policy. The list consists of Ahrens and Behrent, Kohtes and Klewes, MPC and Odeon Zwo. A pitch was held on 16 August and a final decision on the 18 ...

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