26 Jul 1996
| by OUR PARLIAMENTARY CORRESPONDENT
The Government is developing Britain s biggest computer-based system for
analysing advertising...The Government is developing Britain s biggest computer-based system for
analysing advertising ...
in the past two years.
The system, which is called COICARP, enables the Government to measure ...
in government departments fine-tune their campaigns. However, Buchanan
said the COI would consider exchanging ...
26 Jul 1996
| by OUR PARLIAMENTARY CORRESPONDENT
Agencies are to miss out on the surge in Government spending they have
traditionally enjoyed...Agencies are to miss out on the surge in Government spending they have
traditionally enjoyed in the run-up to general elections.
Spending plans by Whitehall departments suggest the Government ...
. In the year before the 1987 election, the Government spent
pounds 104 million on advertising, which dropped ...
26 Jul 1996
A dispute has arisen following a series of pitches held for the
Government-funded Scotland Against...A dispute has arisen following a series of pitches held for the
Government-funded Scotland Against Drugs (SAD) campaign.
The pounds 500,000 account was originally rumoured to have been handed
to Faulds Advertising before the 17 July deadline for proposals.
The two other agencies ...
26 Jul 1996
| by DOMINIC MILLS
, people will cry censorship . But what s the alternative? A
government that introduces statutory pre ...
The Government may be enthusiastic, but even cash-strapped schools seem
wary of allowing ads...The Government may be enthusiastic, but even cash-strapped schools seem
wary of allowing ads ...
- as the Government would now permit him to do
- and his answer is, understandably, equivocal.
His board ...
by
implying that the Government had no objection in principle to the idea
as long as head teachers ...
the Government s position on
whether or not schools should be allowed to accept advertising.
Meanwhile ...
19 Jul 1996
| by SUZANNE TONGUE
),
which began as a small-scale criminal investigation and eventually
brought down the entire government ...
19 Jul 1996
| by MARGARET OLLEY
in the Scandinavian market, where Scandinavian Airlines
Systems, owned by the governments of Norway, Denmark ...
12 Jul 1996
The Government has called for tighter controls on the use of children in
advertising after 26 MPs...The Government has called for tighter controls on the use of children in
advertising after 26 MPs complained about overtones of paedophilia in
the Bates Dorland Harry meets Molly commercial for Safeway.
Consider these facts: this was one spot out of more than 70 ads in the
series since ...
12 Jul 1996
government body to regulate advertising. The survey, together
with research into public attitudes to taste ...
a local agency north of the border.
The Government has scaled down the advertising element ...