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Patience the key as car marketers look to ignite the industry's electric dream

to get moving at all. Since 2008, successive UK governments have invested millions of pounds in grants ... government with automotive brands for an ad campaign promoting the benefits of the new technology. The key ... EV performance and educational campaigns led by government will help provide the "endorsement" needed ...

HS1 splits £500k corporate and consumer brief

between the two lines. The High Court recently ruled the Government's consultation on compensation ... said the case had, in effect, given the 'green light' to the project as the Government won nine ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

by the UK government in the 70s. A quarter of a century later, when then-owner Vickers, the engineering ...

Auto brands unite to promote electric cars to sceptical consumers

The UK automotive industry is looking to forge a partnership with the government for an ad campaign...to create a compelling creative concept that it will pitch to government departments, in the hope ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

for the government. What can it teach marketers, though? We have picked through the data to highlight key themes ... , through education to retail and fashion. As ever, the government will lead the way, not just ... looks archaic. The government seems to agree, so, ironically, the main casualty of the 2011 census might ...

Public Affairs: PCA puts the brakes on fuel tax rise

The e-petition received more than 100,000 signatures in six weeks. The Government cancelled the planned ...

Five take outs from the CIM marketer salary survey 2012

And for good reason. Still battening-down-the-hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, it costs a lot of money to replace good people, with the truly talented not governed by the rules of recession. With this in mind, what should we take out from ...

McLaren to promote technology expertise with new hire

and government relations angles, engaging not only media but also a wider range of opinion formers ...

Motor Sports Association picks Portland to push for law change

to Portland strengths: strong understanding of local government, combined with an industry-leading track ...

Non-Olympic sponsors make hay as ad blackout period ends

their 8m a-year sponsorship deal , as the sports governing body moves to a multi-brand sponsorship model ...

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