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Brazil capitalises on budding host-city status in tactical marketing drive

27 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

, and then in partnership with the Government under the 'Great' strapline. Last month, VisitBritain revealed Boris ...

Pepsi unveils first global campaign

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

Greenpeace creates dead bird prints to highlight deep-sea oil drilling dangers

17 Jan 2012 | by Sara Kimberley

The campaign follows the New Zealand government opening its waters to foreign oil companies for deep-seal oil prospecting. Oil canvases, posters and a online video feature birds killed by the MV Rena cargo ship which ran aground in October last year, spilling 350 tonnes of oil into the Bay ...

UBS in new brand campaign and Formula 1 tie-up

24 Aug 2010 | by John Reynolds

UBS, like a number of banks, has suffered during the financial crisis and has had to be supported by a cash injection from the Swiss government. The brand campaign, undertaken by Publicis London, comes as UBS is named as a global sponsor of Formula 1. The global campaign kicks off this week ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

 

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