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Ogilvy & Mather take on government ad campaign

The government has launched an ad campaign, through Ogilvy 1.5m push,launched on Monday by Home Office Minister Beverley Hughes, covers newspapers, radio and magazines. ...

STOP PRESS: Newspaper Society concerned over government consultation

The Newspaper Society is concerned that the government's consultation on media ownership rules fails to understand how newspapers and regional media markets operate, and threatens to increase the regulatory burden on local newspapers. ...

Government to close health promotion body

The government is to axe Health Promotion England (HPE), the body responsible for marketing ... the government's decision to scrap HPE, saying it would lead to less effective health marketing campaigns ... allow for greater consistency in the government's health marketing. ...

STOP PRESS: ITN calls on government to intervene

ITN has called on the government to intervene to restore the BBC's nine o'clock news bulletin, claiming that the annual news audience has fallen since the move. ITN's statement follows BBC claims that one year from launch its BBC News at Ten O'Clock is consistently trouncing ITV News at Ten ...

BRIEFS: Conservative Party accuses government

The Conservative Party has accused the government of wasting the money it spent on advertising to highlight pensions and retirement savings, following the launch of the second phase of its campaign. The ads, featuring dogs talking about pensions and retirement, were created by Delaney Lund Knox Warren ...

MEDIA: Government urges BBC to drive digital take-up

for promoting the BBC's own digital radio and TV services. Duncan said he would expect the government ...

Government's campaign for smoke alarms

The government is aiming to reach the 20% of people who don't have smoke alarms in their homes with a hard-hitting campaign through Euro RSCG Wnek Gosper. The two 30-second TV ads depict several memorial objects such as flowers, a park bench, and a gravestone. But each item bears the excuse ...

Government spend rockets by 70%

The government's annual adspend has soared to a record high of almost 200m, according ... details its income from all government marketing and public information initiatives, revealed ... . The spend cements the government's status among the UK's biggest advertisers, putting it just behind ...

NEW MEDIA: Foot and mouth outbreak drives interest in government web sites

British government sites have experienced a surge in popularity with people accessing the web from home in the past six months. The government category has increased its reach of the UK at-home internet population by almost 10% since October, and the number of sites appearing in the top rankings ...

Government set to hunt shop for pounds 5m culture job

The government is to seek an ad agency for its first major campaign to promote UK culture, as it plans to launch a service to bring cultural resources to new audiences. Culture Online, unveiled by culture secretary Chris Smith last week, will offer 24-hour access to theatrical performances ...

 

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