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Finding the right brand name is the difficult part

the invented names, which sometimes work (Google, Yahoo!) and sometimes really do not (Consignia, Yell ...

Nickelodeon launches broadband service for Nick Jr

channels' parent Viacom earlier this month. Before the BT deal, Viacom also agreed a deal with Google ...

Media: Strategy Analysis - Persil brings 'dirt is good' idea to life

revealed that not much had been uploaded by consumers. And when I typed "be my coach" into Google, the ...

Emerging Markets: What media 2.0 can offer advertisers

's the photo management site Flickr and Google's blogging site, Blogger (shown bottom), which had 289 ...

Google will not tolerate copyright breach by YouTube

LONDON - Search giant Google says it will stamp out any copyright violations when it takes over...Google is addressing the content issue that many have cited as possible potential downfall for ...

MySpace hires McCafferty to head European corporate PR

Corporation-owned MySpace said it planned to expand its ad deal with Google , having lost out to the search giant ...

Mark Ritson on branding: It sometimes pays to come second

. Wikipedia is up there with Google and eBay as one of the most familiar sites on the planet. It also has ...

Harvest Digital to work with charity

as Google and Yahoo!.

Archant to launch national property advertising site

through the site. Access is free to consumers and the site features location maps powered by Google ...

Video and streamed content online is here to stay

provided by a broadcaster such as Sky or even the BBC. The purchase of YouTube shows that Google could be a ...

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