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Who owns the creative agenda?

13 Jun 2013 | by Staff

creative agency partnerships, Google Ex nihilo nihil fit. When we want new ideas, we don t go to a ...

The leap to big content: Damian Collier, Daniel Fisher, Viral Spiral

13 Jun 2013

. It needs to be at a point where it is discoverable on Google by brand name only, and where consumers ...

Reach out to the world: Steve Davies, Advertising Producers Association

13 Jun 2013 | by Staff

, representing 27 APA member companies, to California. The delegation visited companies such as Google ...

Can Google set the tax agenda?

24 May 2013 | by Andrew Caesar-Gordon, Electric Airwaves

Lessons from Google's tax saga on how to frame the narrative of a media debate....article about Google with the aid of Google (well, its search engine). And the boss of Google Europe, Matt ...

Connected Campaign of the Month: Fab.com

23 May 2013

Google Play. Tom Beverley, Fab s vice-president of marketing, Europe, said: "Our mobile users are ...

New tech, old craft

16 May 2013 | by Paul Munce

become our best friends and the advent of Apple s friendly Siri and the recent release of Google Now ...

From pages to pads

16 May 2013 | by Jonny Kaldor and Jon Marks

explained it to him (we re not going to explain it to you Google them). What struck us about this was ...

The silver bullet

16 May 2013 | by Ilicco Elia

many more in my drawer. A mobile ad I like is the new Google ROI campaigns that help raise ...

Is UK marketing doing enough to reverse a decline in the talent pool?

30 Apr 2013

", companies like Google, Amazon or even John Lewis. They are all clear about their mission and encourage ...

The World's Leading Independent Agencies 2013: MBA

12 Apr 2013

secondments to the Squared (Google and Hyper Island) programme. We've been to China, Brazil and the US on ...

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