BUENOS AIRES: Spanish PR firm Llorente & Cuenca has hired Fernando Lopez de Cicco as chief executive of its Argentine operations. He joins from Fernandez Ivern Comunicacion to replace Cecilia Kolsky, who emigrated to France for family reasons. Lopez de Cicco is the third CEO the Buenos Aires-based...
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
When large global advertising agencies merge, what does it mean for their global clients? This is...challenges to our business and the business of all global advertising clients. When agencies adapt to develop ...
Oxfam has appointed Reuters section editor Paul Mylrea to head its global media operation....charity as media manager heading global media operations in around 80 countries. He is the first ...
The Asda Essentials store in Northampton is all about the Asda brand - or as the retailer puts it, 'We're so proud of the Asda brand, we've built a store around it.' With manufacturers' brands making up only 5% of the offer, it is Asda's own-label ranges that steal the show. Backed by a strong price...
Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.
The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.
Africa is high on everyone's agenda, especially as we look forward to Live 8 and Make Poverty History. So I wanted to celebrate the kind of inspirational design that is making a real difference to communities in Africa, in the shape of the Roundabout Playpump.
I first felt the passion for Celtic's distinctive green-and-white hooped shirts as a six-year-old boy when my father took me to my first game at the club's Parkhead ground. Since then I have been a dedicated fan of the Bhoys.
trades and masters of none. Yet the reality is that 35% of all global adspend is either corporate or B ...
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