15 Oct 2004
| by Polly Carter, a global marketing executive at TGI Global
and the internet are gradually ironing out our differences.
Global advertising has grown hand-in ...
23 Sep 2005
| by Alan Rutherford, the global media director at Unilever
Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.
23 Sep 2005
| by Rob Alexander, the global planning director at JWT
The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.
LONDON - BBC Global News has reappointed Agency Republic and added Play to its global roster of...The BBC Global News roster will work on the BBC World Service, which broadcasts on radio, TV and ...
24 Feb 2009
| by Sara Kimberley
LONDON - Digital agency Unanimis has acquired affiliate network Global Direct Media for an...Global Direct Media's founder Jim Banks will continue to head the affiliate network and will work ...
LONDON - InterContinental Hotels Group is reviewing its £80 million global media planning and.... The two European incumbents are expected to pitch for the global business and IHG has also approached ...
LONDON - John Legg, Global Radio's business development director, has left the company with no job...Gordon, who joined the company as group commercial director on 1 December. Global Radio allowed him to ...
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
its global advertising account....run across Vertu's global markets. In the past, Dave has developed a global marketing strategy for ...