to remove filtersAdwatch: Specsavers - 'No regrets'
12 Feb 2008 | by Richard Storey, Global strategy officer, M&C Saatchi
Consistency is one of the most highly valued characteristics in marketing.
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Branding: Design choice - Munchy Seeds
19 Aug 2008 | by Don Williams, Chief executive, PI Global
The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a healthy pursuit, but also a pleasurable one, is truly magnificent.
Nokia eyes global sponsorship platform
16 Sep 2008 | by Ed Kemp
LONDON - Nokia, the world's biggest mobile handset manufacturer, is seeking a global sponsorship...The brand has yet to decide whether it will back an existing global property or create its own ...
TNT unveils new global strapline
24 Sep 2008 | by Jennifer Whitehead
LONDON - TNT has adopted a fresh strapline, 'Sure we can', to appear on all its marketing communications and company livery.
Hilton appoints head of global brands
14 Nov 2008 | by Alex Brownsell
LONDON - Global hotel chain Hilton has appointed Paul Brown as its new president of global brands...at management consultancy McKinsey Company, where he specialised in global travel and hospitality ...
Sony Ericsson appoints global marketing communications manager
27 Oct 2008 | by Fiona Ramsay
LONDON - Sony Ericsson has appointed James Young as its senior marcomms manager for global...Young is responsible for global marketing and communications campaigns for Sony Ericsson's mobile ...
Unilever hires FutureBrand for global packaging task
09 Oct 2008 | by Staff
LONDON - Unilever has appointed FutureBrand London to handle a global packaging brief for its...The agency has been tasked with defining a global packaging philosophy for Heartbrand, known as ...
Miller Genuine Draft overhauls global identity
22 Jul 2008
LONDON - SABMiller has overhauled the global identity of its Miller Genuine Draft beer....Genuine Draft's 35m global ad account. ...
LG agrees global deal with F1
24 Nov 2008 | by Fiona Ramsay
LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1...League seasons 2009 to 2012. LG Electronics has been developing its sponsorship of global extreme sports ...
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