John Burk has been promoted to brands director at Bacardi Global. He moves from Bacardi-Martini UK
The business world continues to operate at an increasingly dynamic pace, and competition for the hearts, minds and wallets of customers is as fierce as ever. Operating margins are under constant pressure as we strive to maintain the right cost structures to stay profitable, let alone competitive.
The Women's Tennis Association (WTA) is to run a global ad campaign to boost awareness of the women
Henderson Global Investors has promoted senior marketer David Pickles to the position of director
Brands are breaking down global barriers by hiring UK design agencies to unify their international...are beginning to see themselves in a single global marketplace,' explains Ralph Ardill, marketing and ...
Warner takes the role of global brand director, which has been vacant since Dee Dutta was promoted ...
Policing of corporations and their ethics by the media and pressure groups means that it is vital for brands to conduct themselves ethically and openly. Because of this, corporations must offer transparency: ensuring that every aspect of their business is open to investigation. In fact, this call for...
As marketers, we are most concerned with delivery. The work gets planned, and the plan gets worked, but even the best-laid plans can go wrong. For example, cosmetics firm Avon created more blushes than planned when it offered customers a voucher for a handset from Orange if they spent £15 or more on...
Kraft Foods has announced a global marketing restructure that sees former joint chief executive...globally under Holden. Her remit is to boost growth and global expansion. Kraft spokesman Richard Johnson ...
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