17 Nov 2004
John Burk has been promoted to brands director at Bacardi Global. He moves from Bacardi-Martini UK
26 Feb 2004
| by Danny Garvey, vice-president, marketing, BT Global Services Brands, and a member of The Marketing Society
The business world continues to operate at an increasingly dynamic pace, and competition for the hearts, minds and wallets of customers is as fierce as ever. Operating margins are under constant pressure as we strive to maintain the right cost structures to stay profitable, let alone competitive.
23 Jun 2004
The Women's Tennis Association (WTA) is to run a global ad campaign to boost awareness of the women
03 Jun 2004
Henderson Global Investors has promoted senior marketer David Pickles to the position of director
23 Jun 2004
Brands are breaking down global barriers by hiring UK design agencies to unify their international...are beginning to see themselves in a single global marketplace,' explains Ralph Ardill, marketing and ...
04 Aug 2004
Warner takes the role of global brand director, which has been vacant since Dee Dutta was promoted ...
12 Feb 2004
Policing of corporations and their ethics by the media and pressure groups means that it is vital for brands to conduct themselves ethically and openly. Because of this, corporations must offer transparency: ensuring that every aspect of their business is open to investigation. In fact, this call for...
03 Nov 2004
| by Michael Benson, director of global business risk (marketing, sales and innovation) at Diageo and a member of The Marketing Society
As marketers, we are most concerned with delivery. The work gets planned, and the plan gets worked, but even the best-laid plans can go wrong. For example, cosmetics firm Avon created more blushes than planned when it offered customers a voucher for a handset from Orange if they spent £15 or more on...
22 Jan 2004
| by Rachel Barnes
Kraft Foods has announced a global marketing restructure that sees former joint chief executive...globally under Holden. Her remit is to boost growth and global expansion.
Kraft spokesman Richard Johnson ...