MARKETING MIX: Global pulse
27 Mar 2003
Wise eyes
I first felt the passion for Celtic's distinctive green-and-white hooped shirts as a six-year-old boy when my father took me to my first game at the club's Parkhead ground. Since then I have been a dedicated fan of the Bhoys.
Samsung has picked Media-edge:cia's Matt Rayner to fill the role of vice-president for global media...relationship with its global media agency, Initiative Media. Samsung's global adspend is close to 300m ...
The review will be initiated by the company s executive vice-president and global chief marketing ...