to remove filtersGuinness plans global ad campaign
05 Jul 2001 | by TANIA MASON
first global ad activity for its Guinness brand in a shift in strategy for the drinks giant ...
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Guinness plans global ad campaign
05 Jul 2001 | by TANIA MASON
first global ad activity for its Guinness brand in a shift in strategy for the drinks giant ...
Danone rethinks global biscuits arrangements
29 Mar 2001 | by TANIA MASON
Danone is reviewing its global biscuit advertising account. Euro RSCG Wnek Gosper currently runs ...
OPINION: Marketing Society - Building brands doesn't conflict with share value
26 Apr 2001 | by STEVEN STURGEON, who works within global marketing at Guinness UDV and is a member of The Marketing Society
A senior US brand marketer recently confessed to me that he had given up on consumer marketing. The magic has gone, he insisted. Processes more at home in the operations department had replaced the excitement of creating brilliant brand campaigns. Spreadsheets had replaced storyboards....
Cadbury realigns pounds 30m global task
08 Mar 2001 | by TANIA MASON
Cadbury Schweppes has handed its global Cadbury Masterbrand advertising account to TBWA in the UK...Cadbury Schweppes has handed its global Cadbury Masterbrand advertising account to TBWA in the ...
Rallying body unveils plans for global push
18 Jan 2001 | by MARK KLEINMAN
makeover following 23red s appointment to build the series into a global sporting brand....makeover following 23red s appointment to build the series into a global sporting brand. The agency was ...
Guinness GB head lands global post
04 Jan 2001 | by TANIA MASON
commercial director for global ready-to-drink (RTD) products, ahead of a push into the lucrative pre-packaged...of commercial director for global ready-to-drink (RTD) products, ahead of a push into the lucrative ...
AKQA creates pounds 48m global network
25 Jan 2001 | by BEN ROSIER
, Nike and Orange, is to launch a global network after raising dollars 71m (pounds 48m) in venture..., Nike and Orange, is to launch a global network after raising dollars 71m (pounds 48m) in venture ...
Vodafone's global task goes to W&K
29 Mar 2001 | by POPPY BRECH
Vodafone is set to appoint Wieden & Kennedy as its global creative agency as it develops the ...
Novartis looks to shift global agency rosters
20 Sep 2001 | by MATTHEW ARNOLD
Novartis, the pharmaceuticals to foods giant, is considering an overhaul of its global creative ...
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