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I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'
In marketing, it's usually easy to take in all the available relevant data. Perhaps sometimes, we focus too much on the data to draw conclusions and make decisions.
Pepsi is launching its first global marketing campaign, with a strategy to align itself closely..., Twitter-enabled concerts" this summer. The approach mirrors Coca-Cola s global strategy to align itself with ...
Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers...'s marketing since its acquisition by Tata Motors for $2.3bn in 2008. Global communications director Ian ...
Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has been replaced by
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...
leading to a "sustainable future". The foundation will work in partnership with the global ...
Claudia Navarro, Coca-Cola's global director of marketing for the Olympic Games, speaks to...difficulties overcome while developing Coke's global marketing push, and how Coke's activation will move ...
Oxfam has unveiled a fresh global brand identity is reviewing its 'Be Humankind' strapline, as it.... An Oxfam spokeswoman said: "In the UK the global brand identity will work alongside Oxfam ...
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its
