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Nigel Holland, regional president, UK & Africa, at Tata Global Beverages, is determined to cement...a truly global $1bn business.' Not only that, he gets to break bread with high-profile figures ...
Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy...with global marketing and communications'. In other words, UK-specific remits have been cut, and those ...
global marketing under the line 'That calls for a Carlsberg', which it claimed had been first used in the ...
the more lucrative global deals he signs the better for both player and club alike. Ronaldo is ...
's biggest ever global marketing campaign last week. At the launch, he said: 'We should be cutting back on ...
The mobile operator's pursuit of a global brand strategy is fraught with challenges....Vodafone's decision to rework its global brand identity is symptomatic of the challenge facing ...
Heineken's bold adoption of a global campaign would not suit many brands, writes Simon Kershaw..... In light of the increasingly fragmented and fractious nature of our world, then, are global campaigns ...
Will a unified global campaign dilute the lager brand's connection with UK drinkers? Asks Nicola...and become the fastest-growing global brewer. While chief executive Jorgen Buhl Rasmussen refuses ...
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary...wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...
global creative agency Santo....'Make the most of now' after four years. Global brand director David Wheldon said the repositioning is ...
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