to remove filtersglobal scale Jeremy Lee reveals the pros and cons
10 May 2002 | by JEREMY LEE
local marketplace has become commonplace for today's global advertisers and agencies. This is just one ...
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Simpson was looking for an agency with global backing, Jenny Watts says
18 Jan 2002 | by JENNY WATTS
It's not often that a big-budget global creative jewel is up for grabs - so the Amsterdam-based ...
CLOSE-UP: LIVE ISSUE/DIET COKE - Diet Coke and the strain of going global, then local. Will Diet
22 Mar 2002 | by JENNY WATTS
of consistency in its advertising. In recent years, Diet Coke has oscillated between global and local ...
CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands
26 Jul 2002 | by KAREN YATES
reputation and good experience of global business through the eminently respectable Procter Gamble ...
will focus on the global stage to bolster the FT
21 Jun 2002 | by MATTHEW COWEN
David Walsh admits that he will be clocking up a few Air Miles in his new role as the Financial Times' worldwide ad director. But in these cash conscious times, he adds, I'll probably be flying economy.
Bacardi calls review of Bombay Sapphire
22 Mar 2002 | by JEREMY WHITE
Bacardi-Martini is holding a global pitch for its premium gin brand Bombay Sapphire Gin....The global pitch is separate from the pitch being handled by Agency Assessments for brands ...
StrawberryFrog wins £15m Cap Gemini task
12 Apr 2002
StrawberryFrog has won the global account for the business consultancy group Cap Gemini Ernst..., after the company ditched its international incumbent, D'Arcy. Cap Gemini called a pitch for the global ...
Gillette moves $600m media into MindShare
04 Oct 2002 | by IAN DARBY
Gillette has consolidated its $600 million global media planning and buying account into MindShare....despite never having had a global media partner before." MindShare said its Schick-Wilkinson Sword ...
REVIEW: Vodafone appoints communications director
16 Aug 2002
Vodafone has appointed Neil Simpson, the former global head of advertising at Adidas, as its
OPINION: Stuart Elliott in America
21 Jun 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times
Enron, Tyco International, Adelphia Communications, Lucent Technologies, ImClone, Global Crossing
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