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Global ad consolidation predicted as Hewlett-Packard merges with Compaq

global consolidation of advertising accounts, writes Jennifer Whitehead ....global advertising. In December 1999, HP launched a 200m ( 138.1m) global branding effort, but it spends ...

The new revolution in global advertising and marketing

This story is one that corporate ad agency networks don't want you to read. This is about frogs fighting dinosaurs, David v Goliath. It's about you, and me, and a whole bunch of talent who believe in themselves and their own ideas, writes StrawberryFrog founding partner and creative director Scott...

Why the world needs a desirable bank

, writes Simon Clough, global marketing director, Clear....Apple to step in and grab everybody s attention... and their money. Simon Clough, global marketing ...

Adventures in Brandcasting

Ardi Kolah investigates why InterContinental is embarking on a global acoustic programme that will...about to embark on a global acoustic programme that will be rolled out across its vast hotel and ...

City Republic: the race for GCap and bad news for M&S

With GCap's share price almost doubling, Stephen Foster looks at Global's attempts to acquire it...Global leads the race for GCap It s a long time since former ITV head Charles Allen, now head of ...

Who won the alternative World Cup?

WPP's global sports sponsorship and marketing network..... In third place is iSe - a relatively unknown player in the global hospitality market and a joint ...

Agency roster: Aviva

) Kitcatt Nohr Digitas Global advertising (Aviva investors) CMW Global integrated advertising (Aviva ...

Key people: Aviva

Mackenzie Chief marketing and communications officer Jan Gooding Global brand director Trevor ...

BRIC Report: Search internet advertising spend

Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global ...

BRIC Report: Display, classified and other internet advertising spend

Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global ...

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