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UK adspend returns to double digit growth

of 2010, according to Nielsen's latest Global AdView Pulse report....2010 when global ad spend rose to 12.5%. Michele Strazzera, deputy managing director of Nielsen ...

RAJAR Q1 2010: Capital's Johnny and Lisa still top dogs in London

LONDON - Global Radio scored a double in today's Rajar audience measurement results, taking both...% year-on-year. Global Radio's speech station LBC 97.3 took the third place rosette with a 5.1% share, which had ...

ZenithOptimedia predicts slow 2012 for Western Europe

the European Championships, but global adspend will climb 4.7%..... However, in this pessimistic scenario global ad expenditure would still grow by 3.2%. The reason for ...

How truthfulness influences voting and purchase decisions

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago...in brands, nearly 50% of global consumers observed that brands were less truthful than 20 years ago ...

China's refrigerator magnate

of white goods--describes his plan to create a global brand....how dorm-room refrigerators are merely a foot in the door. The take-away Building a global brand is ...

Lifting the lid on relationship management

How would you rate your agency (or client) on a 100-point scale? Global relationship management...15,000 individuals across 2,000 relationships, before APRAIS, the global relationship management ...

Interpublic records 9.7% revenue boost in Q2

Interpublic Group has given further evidence that the global advertising recession is coming to a...in the US. It also took the global media planning and buying account for British fashion brand ...

Asia surpasses Western Europe's adspend

to leapfrog Germany, according to the latest global forecast from ZenithOptimedia...., while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same period ...

Future UK revenue up 3% as group reports 'postive trends'

Future's UK revenue has risen 3% in the three months to 30 June, with a 2% increase in its global...debt at 30 June 2010 was 16.1m, down 32% year on year. Future s global business which operates in ...

ZenithOptimedia upgrades adspend forecasts

LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market...by around 7% in the first quarter this year, and at least 16% year-on-year in Q2. Global adspend ...

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