HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015....responsible for global brand work, cross-business divisional activity and its Advance account proposition. The ...
Carlsberg is understood to have appointed Santo Advertising to handle its global ad account....7, which was appointed as the lead global agency for the brand s relaunch campaign in 2010 ...
Coca-Cola has launched a global campaign for teenagers, as part of its music-focused activity..... Jonathan Mildenhall, vice president, global advertising strategy and content excellence, The Coca-Cola ...
handle its global communications account....networks. It will handle all of the brand s integrated advertising on a global level, including TV, digital ...
Guinness has launched a new global ad campaign for 'Arthur's Day', a day dedicated to its founder...ends with the strapline, "Paint it black", and displays the date for the global celebrations of Arthur ...
Pepsi Max has launched a global ad campaign featuring Beyonce, which will air in the UK from...Jennifer Lopez, David Beckham, P!nk and Britney Spears. Brad Jakeman, president, PepsiCo Global ...
LONDON - Unilever has launched a new global campaign promoting its Lipton Yellow Label, the...marketing budget behind the PG Tips brand. Last month, Unilever shelved plans to screen a global Lipton ...
Kraft is plotting a unified global "big brand" campaign for Trident early next spring, after..." for Kraft and the global ad creative will be tailored, where necessary, for local needs. ...
Claudia Navarro, Coca-Cola's global director of marketing for the Olympic Games, speaks to...difficulties overcome while developing Coke's global marketing push, and how Coke's activation will move ...
Heineken is embarking on a fresh global marketing strategy intended to position it as the world...Charzat, senior global brand director for Heineken, said the multimillion-pound push would project the ...
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