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Global spend up despite slump

31 Mar 2009 | by Arif Durrani

LONDON - Global media ad spend increased by 1.5% in 2008, despite the economic slump, with

Horseracing firm in global hiring

11 Sep 2007 | by Ed Kemp

up its global marketing activity after appointing direct specialist Clark McKay & Walpole to handle

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

Interpublic global revenue grows 6.2%

27 Feb 2009 | by Arif Durrani

LONDON - Interpublic Group, parent to Universal McCann and Initiative, has posted revenue growth of 6.2% for 2008, with an 8.5% operating margin, in line with company objectives.

O&M lands global Grant Thornton role

24 Mar 2011 | by Matt Williams

Grant Thornton International, the global accountancy firm, has appointed Ogilvy & Mather London to...Geldart, the company's global director of marketing communications, kicked off a review of its advertising ...

HP kicks off global digital agency talks

01 Mar 2012 | by Sarah Shearman

HP, the global technology giant, is talking to digital agencies about adding a shop to its global...global digital agency of record. However, Publicis agencies have previously worked on digital projects ...

Danone to review £300 million global media

26 May 2009 | by Anne Cassidy

LONDON - Danone is set to review its estimated £300 million global media planning and buying...The review could see a global consolidation of the French-owned FMCG company s media business ...

Reckitt Benckiser reviews global digital ad roster

19 Jul 2012 | by Anne Cassidy

Reckitt Benckiser is conducting a review of its global digital advertising business....The company is looking for an agency network to act as the global digital lead on its top five ...

Isobar picks up global Sprite digital account

15 Jul 2010 | by Mark Banham

Aegis digital agency Isobar has scooped the global account for soft drinks brand Sprite....repitch for the business. It is the first global piece of business picked up by the digital network ...

Aviva investment division reviews global creative

03 Feb 2011 | by Sara Kimberley

Aviva is holding a review of its global advertising arrangements for its investment division....Independent Financial Advisors (IFA). The review is being led by Aviva s global marketing and corporate ...

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