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Global ad spend increases, but Britain is flagging

According to Nielsen's latest Global AdView report, global advertising in the second quarter of

How M&C Saatchi finally got its global act going

Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...lopsided. And hopes that the Royal Bank of Scotland would be the global client to unite it were dashed when ...

Bubear pilots Virgin Atlantic on to a global stage

The Virgin Atlantic head of global advertising is confident that the airline's trusted relationship...Breda Bubear, Virgin Atlantic's head of global advertising, has some down-to-earth advice for ...

TAG - from agencies' secret weapon to global brand ally

beyond, and now the newest subsidiary of the global marketing solutions provider Williams Lea , Parish ...

Why we're loving: Jaspar Shelbourne, global creative director, JWT

Shell client is open to new ideas, such as making a global TV show featuring an SUV filled with ...

The Advocates - A global marketer with a passion for local brew

Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering...For a moment, you think that Nick Fell, the global marketing chief at SABMiller, is about to lose ...

The deal that turns a regional player into a global giant

global game-changer and a potent rival to Omnicom, Interpublic and Sir Martin Sorrell's WPP. "Sorrell ...

How TED elevates adlanders to a higher consciousness

TED Global delegates Bridget Angear and Craig Mawdsley report back on their mind-expanding trip....Global is TED's non-US set piece, held for the past two years in Edinburgh. Each year, it has a theme ...

Media Headliner: How Holden plans to set PHD apart from its rivals

Thought leadership, not just its heritage, can be PHD's point of difference, its new global...including Unilever in China and the global Porsche account. Rather, it's good to see a familiar face ...

School Reports 2012: DraftFCB

In 2010, DraftFCB was at the centre of a global account realignment when its London office...Beiersdorf's Nivea failed to set pulses racing. The global campaign was the brand's biggest ever, worth EUR1 ...

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