Reputation management history lessons
07 Apr 2011
War. Phil Thomson, senior vice-president of global communications, GlaxoSmithKline Emmeline ...
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Client view: Big picture, new perspectives
29 Jun 2011
its You Are The Big Picture campaign, says global director of brand Luke Mugliston....When a global consolidation programme brought the Aviva group businesses together under the Aviva ...
Christopher Clarke, Epoch PR: Look beyond London 2012
26 Sep 2011 | by Chris Clarke, Epoch PR
global audience over a sustained period. It is no wonder that brands and organisations have been ...
Stuart Bruseth, Shell - Prepare for our shared future
07 Apr 2011 | by Stuart Bruseth, Shell
In 2010 a string of seemingly unrelated events transformed the global media landscape. At first ...
Phil Thomson, GlaxoSmithKline: A new comms generation
07 Apr 2011 | by Phil Thompson, GlaxoSmithKline
. That is changing. We're investing in a global communications competency framework so we can respond to ...
Gavin Megaw, Hanover: Mind the reputation gap
14 Sep 2011
responsibility programme that was the envy of many high-profile global brands. BP was fantastically successful in ...
Vanessa Canzini, eBay: Don't lose the brand magic
08 Apr 2011 | by Vanessa Canzini, eBay
in negative coverage in the UK, and a 66 per cent reduction in Germany. As a global phenomenon ...
Top 40 Technology Consultancies
28 Jun 2012 | by Sara Luker
. In the past few months, global tech brands Hewlett-Packard and Panasonic have consolidated their PR ...
Top 50 Consumer Consultancies
14 Jun 2012 | by Kate Magee
that for one global client, for which it handles four different brands, the agency only has one ...
Edward Walsh, APCO: Juggling the DNA approach
14 Sep 2011 | by Edward Walsh, APCO
intranet-based global discussion to redefine its core values. The company has since pegged its reputation model ...
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