21 Sep 2009
| by Ed Kemp
LONDON - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South.... Coca-Cola will launch a series of global TV ads, one featuring Italia 1990 hero Roger Milla from Cameroon ...
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...
06 Oct 2010
| by Jane Bainbridge
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....corporate vice-president, global marketing communications, at Nissan, the approach is in line with ...
26 Jan 2009
an increasingly global market, and public relations has an essential role to play in achieving this....successfully compete in an increasingly global market. Zena Martin is founder and managing director of ...
24 Jan 2012
| by Richard Millar, Hill+Knowlton Strategies
The past year's rise in global citizen action, influence and democratisation of information
15 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
GB marketer, as the new senior vice-president and global chief marketing officer for all its brands ...
marketing partnerships manager in Sony Ericsson s global marketing team. ...
.
Gottlieb will be responsible for developing and implementing a global strategy for London Partners, and ...
12 Oct 2011
| by Louise Lloyd, deputy managing director, Cirkle
ago, who knew that social networking would be a global phenomenon that would change the world by ...
04 Jun 2009
| by staff
Institute, which publishes the Global Reputation Pulse Study 2009. According to the Reputation Institute ...