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Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla

LONDON - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South.... Coca-Cola will launch a series of global TV ads, one featuring Italia 1990 hero Roger Milla from Cameroon ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...

Two become one

Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....corporate vice-president, global marketing communications, at Nissan, the approach is in line with ...

There's no denying diversity

an increasingly global market, and public relations has an essential role to play in achieving this....successfully compete in an increasingly global market. Zena Martin is founder and managing director of ...

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

The past year's rise in global citizen action, influence and democratisation of information

Revlon appoints Adelaide Sharples as UK marketing chief

GB marketer, as the new senior vice-president and global chief marketing officer for all its brands ...

Sony Ericsson hires sponsorship head

marketing partnerships manager in Sony Ericsson s global marketing team. ...

London & Partners hires Oxfam marketer to lead post-Olympic strategy

. Gottlieb will be responsible for developing and implementing a global strategy for London Partners, and ...

Harnessing trend intelligence: Louise Lloyd, Cirkle

ago, who knew that social networking would be a global phenomenon that would change the world by ...

British consumers rank top 50 companies by reputation

Institute, which publishes the Global Reputation Pulse Study 2009. According to the Reputation Institute ...

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