19 Nov 1999
| by RAOUL PINNELL, global head of brands an
The continuing consolidation of advertising agencies into ever
larger groups on the global stage...The continuing consolidation of advertising agencies into ever
larger groups on the global stage ...
11 Mar 1999
| by ANNE-MARIE CRAWFORD
Global Media Representatives in California
to form Global Media. The objective is to offer clients and...Global Media Representatives in California
to form Global Media. The objective is to offer clients and ...
07 Jan 1999
| by IAN DARBY
Guinness is boosting its international marketing by appointing a
head of global purchasing to...Guinness is boosting its international marketing by appointing a
head of global purchasing to ...
17 Jun 1999
| by LISA CAMPBELL
Guinness Global Brewing is restructuring its marketing operations
to shift the focus to developing...Guinness Global Brewing is restructuring its marketing operations
to shift the focus to ...
12 Mar 1999
| by HUGH BURKITT, the chairman of Court Bur
. Heinz is planning to wow us with a global
ketchup campaign and Pepsi is pregnant with a campaign from.... Heinz is planning to wow us with a global
ketchup campaign and Pepsi is pregnant with a campaign from ...
10 Jun 1999
| by STEVE BELL
, president of global haircare and Robert T. Blanchard,
54, president global skincare and cosmetics retire ...
05 Nov 1999
| by EMMA HALL
BMP DDB will this week launch a global television campaign for
boo.com, the internet sports and...BMP DDB will this week launch a global television campaign for
boo.com, the internet sports and ...
28 Jan 1999
| by STEVE BELL
Saab has reduced localised marketing support for its cars and is
introducing a pounds 250m global...global campaign with the launch of its first
estate car, the Saab 9-5 Wagon.
Saab, 50% owned by ...
04 Jun 1999
| by CLAIRE BEALE and JOHN TYLEE
Mars is preparing a global review of its agency networks and a
shake-up of its UK media...Mars is preparing a global review of its agency networks and a
shake-up of its UK media ...
02 Dec 1999
| by BEN ROSIER
intends to capitalise on the Cadbury name as a key property in
its global markets, which include South ...