NEW YORK: PR services shop MediaLink announced second-quarter earnings down nearly 11 per cent from second quarter 2000. Second-quarter revenues were 9m, compared with 10m last year. CEO Laurence Moskowitz said the results were in line with disappointing revenues from major communications...
SOFIA: Hill & Knowlton is considering a joint venture with Bulgaria's M3 Communications. H&K has had a non-equity affiliation with locally owned agency M3 since last year but on a recent visit to Bulgaria the WPP agency's worldwide executive vice-president Terence Billing said it may elevate...
SINGAPORE: E-Commerce solutions firm WorldPay has promoted its Cambridge-based PR manager Ana Bolitho to the newly-created role of communications and marketing manager for Asia-Pacific. Bolitho will be based in Singapore to design, implement and co-ordinate all WorldPay PR and marketing activities...
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
When large global advertising agencies merge, what does it mean for their global clients? This is...challenges to our business and the business of all global advertising clients. When agencies adapt to develop ...
Oxfam has appointed Reuters section editor Paul Mylrea to head its global media operation....charity as media manager heading global media operations in around 80 countries. He is the first ...
In marketing, it's usually easy to take in all the available relevant data. Perhaps sometimes, we focus too much on the data to draw conclusions and make decisions.
Ian Darby is away on holiday. Last week, he called and asked me if I could do his column.
Consistency is one of the most highly valued characteristics in marketing.
The Asda Essentials store in Northampton is all about the Asda brand - or as the retailer puts it, 'We're so proud of the Asda brand, we've built a store around it.' With manufacturers' brands making up only 5% of the offer, it is Asda's own-label ranges that steal the show. Backed by a strong price...
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