17 Aug 2001
NEW YORK: PR services shop MediaLink announced second-quarter
earnings down nearly 11 per cent from second quarter 2000.
Second-quarter revenues were 9m, compared with 10m last
year. CEO Laurence Moskowitz said the results were in line with
disappointing revenues from major communications...
17 Aug 2001
SOFIA: Hill & Knowlton is considering a joint venture with
Bulgaria's M3 Communications. H&K has had a non-equity affiliation with
locally owned agency M3 since last year but on a recent visit to
Bulgaria the WPP agency's worldwide executive vice-president Terence
Billing said it may elevate...
22 Jun 2001
SINGAPORE: E-Commerce solutions firm WorldPay has promoted its
Cambridge-based PR manager Ana Bolitho to the newly-created role of
communications and marketing manager for Asia-Pacific. Bolitho will be
based in Singapore to design, implement and co-ordinate all WorldPay PR
and marketing activities...
28 May 2004
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
17 May 2002
| by JIM STENGEL, Procter %26 Gamble's global marketing officer
When large global advertising agencies merge, what does it mean for
their global clients? This is...challenges to our business and the business of all global advertising
clients. When agencies adapt to develop ...
27 Sep 2002
| by Reuters Mylrea to run Oxfam global media operation
Oxfam has appointed Reuters section editor Paul Mylrea to head its global media operation....charity as media manager heading global media operations in around 80 countries.
He is the first ...
05 Sep 2012
| by Alison Brolls, Global head of marketing planning, Nokia
In marketing, it's usually easy to take in all the available relevant data. Perhaps sometimes, we focus too much on the data to draw conclusions and make decisions.
12 Jun 2009
| by Mark Cranmer, the chief executive of Isobar Global
Ian Darby is away on holiday. Last week, he called and asked me if I could do his column.
12 Feb 2008
| by Richard Storey, Global strategy officer, M&C Saatchi
Consistency is one of the most highly valued characteristics in marketing.
12 Apr 2006
| by Bryan Roberts, Global retail research manager, Planet Retail
The Asda Essentials store in Northampton is all about the Asda brand - or as the retailer puts it, 'We're so proud of the Asda brand, we've built a store around it.' With manufacturers' brands making up only 5% of the offer, it is Asda's own-label ranges that steal the show. Backed by a strong price...