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GLOBAL ROUND-UP

17 Aug 2001

PARIS: The newly elected president of Paris Ile-de-France Capitale Economique (PIDFCE) - the PR vehicle to promote the economic merits of the Paris region - has launched a fresh bid to correct what he claims is the unfair image the French capital has abroad. Jean-Marc Esnault will oversee a...

GLOBAL ROUND-UP

17 Aug 2001

COLOMBO: Global parcel courier firm DHL is to step up its PR activities in Sri Lanka. As part of ...

GLOBAL ROUND-UP

17 Aug 2001

NEW YORK: PR services shop MediaLink announced second-quarter earnings down nearly 11 per cent from second quarter 2000. Second-quarter revenues were 9m, compared with 10m last year. CEO Laurence Moskowitz said the results were in line with disappointing revenues from major communications...

GLOBAL ROUND-UP

17 Aug 2001

SOFIA: Hill & Knowlton is considering a joint venture with Bulgaria's M3 Communications. H&K has had a non-equity affiliation with locally owned agency M3 since last year but on a recent visit to Bulgaria the WPP agency's worldwide executive vice-president Terence Billing said it may elevate...

GLOBAL ROUND-UP

22 Jun 2001

SINGAPORE: E-Commerce solutions firm WorldPay has promoted its Cambridge-based PR manager Ana Bolitho to the newly-created role of communications and marketing manager for Asia-Pacific. Bolitho will be based in Singapore to design, implement and co-ordinate all WorldPay PR and marketing activities...

Global Advertising: Clients talk global

28 May 2004

Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...

Going Global: Going on with Going Global

13 Nov 2009 | by Suzanne Bidlake

Global marketers are battling on despite the 'economic tsunami' and issues of international...The more than small inconvenience of a global recession may have forced us all over the past year ...

Going Global: The Global Challenge Checklist

13 Nov 2009 | by Paul Hague, B2B International

have been sitting on the sidelines. They do not have the huge marketing budgets required for global ...

Starbucks rejigs global operations

12 Jul 2011 | by John Reynolds

Starbucks has reorganised its global business operations, as it bids to boost revenues outside its...speed and focus going forward." Earlier this year, Starbucks unveiled a revamped global brand ...

Microsoft seeks global marketer

31 Mar 2011 | by Daniel Farey-Jones

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget

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