23 Sep 2005
| by Alan Rutherford, the global media director at Unilever
Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.
23 Sep 2005
| by Rob Alexander, the global planning director at JWT
The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
27 May 2005
| by Robin Hicks, reports editor, Campaign
If there is one man who could be said to be directly responsible for the health of the global...global - economic history.
Now though, facing a monster budget deficit and rising consumer prices ...
27 May 2005
of global brands come from? Andy Milligan tips some potential stars of the future....fact that Taiwan already supplies the world with a number of global brands. Giant is one of the biggest ...
27 May 2005
Global advertising is growing in line with GDP for the first time since 2000. But which of the...'s annual forecast of the world's advertising markets predicts the industry will grow ahead of global GDP ...
02 Feb 2005
Crest, will oust L'Oreal as the biggest player in the global cosmetics and toiletries industry. In the ...
03 Aug 2005
cash, of its
overseas fans. Its ambitions to be a global brand rest on the outcome. DATA FILE ...
12 Aug 2005
| by MediaWeek
supplement called FT Global Traveller....travel market from a consumer’s perspective. FT Global traveller is also being touted as a vehicle for ...