and the internet are gradually ironing out our differences. Global advertising has grown hand-in ...
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
the agency’s top executive to concentrate on global responsibilities....executive Mainardo de Nardis responsibility for solely global issues. Until now de Mardis ...
Global financial services company HSBC has begun a worldwide review of its £600m advertising
John Burk has been promoted to brands director at Bacardi Global. He moves from Bacardi-Martini UK
Allison, whose global clients include petrochemical company SABIC. 'If it's bad news, we have to prepare ...
Reuters has scored a double-hit in the demand for real-time information by the launch of a new interactive TV news channel and an expanded business drive in China.
Stupid men aside, the Film jury at Cannes had much to applaud.
The business world continues to operate at an increasingly dynamic pace, and competition for the hearts, minds and wallets of customers is as fierce as ever. Operating margins are under constant pressure as we strive to maintain the right cost structures to stay profitable, let alone competitive.
Ingelheim/london: German company Boehringer Ingelheim is to overhaul the global PR strategy for...Ogilvy PR Worldwide to handle the first global PR contract for the brand, a treatment for acute ischaemic ...
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