NEW YORK: PRWeek US has undergone a revamp and will now include a new-look media section, including a column by media reporter Matthew Creamer, entitled Media Brands. Another new addition is The Agency Business, which will focus on management challenges facing PR firms of all sizes. Paul Cordasco, recently...
LOS ANGELES: Cosmetics giant L’Oréal USA has appointed Rebecca Caruso as executive vice-president of corporate comms and external relations. She was formerly V-P of corporate comms at toys giant Toys“R”Us and replaces company stalwart John Wendt, who retired last December after 23 years.
New York: Merrill Lynch & Co last month named former Nabisco Group Holdings head of worldwide comms Jason H Wright as senior vice-president comms and public affairs. He replaces Paul Critchlow, who is to become counsellor to the chairman and vice-chairman (public markets), working on business development...
Information from four global PR consultancies should have been included in last issue’s...Hill & Knowlton’s biggest global remits, across Europe, the Americas and Asia, are Aventis ...
Siemens Mobile has hired Deutsche Telekom executive Erbil Kurt as head of global strategic...tasks. Siemens awarded TBWA\Worldwide the 70m advertising business for the global launch of its ...
The Coca-Cola Company is planning to establish Minute Maid as its global umbrella juice brand in a...The soft drink giant has appointed Publicis Worldwide as its lead agency to handle global ...
Over-50s consumers are interested in quality. They have grown proud of their acquired powers of discernment and while they don't believe in paying the highest price, they have learned that if you buy cheap, you buy twice.
MANCHESTER - Urbis, the Manchester museum, is releasing hundreds of books in public areas of the city this weekend, as part of the internet phenomenon of bookcrossing.
Communication aimed at over-45s has improved dramatically over the past year. Many more brands are successfully stretching their marketing. Some are aiming for cross-generational connection; others are specifically targeting over-45s.
LONDON - Cosworth Racing, the Formula 1 and performance engine manufacturer, has appointed Global...Global Beach will develop a portal service and manage strategic development of all Cosworth ...
to remove filters