process, attention has inevitably focused on how corporations operate in the global marketplace. But this ...
At the start of every marketing initiative, from the smallest sales promotion to the biggest brand launch, the enthusiasm of the team always comes up against the reality of the communication space. And that reality is this - it's crowded out there.
privatisation of life and the protection of personal space. We had a global trawl to see what brands and
Many of the first-wave 'boomer' generation, now aged 47 to 57, are passing, or are about to pass, through a significant life-stage change as their children leave the nest.
Chivas Brothers, the scotch whisky business owned by drinks group Pernod Ricard, has hired Haygarth PR to develop an international PR campaign in its key markets for flagship brand Chivas Regal.
Often we can feel confined and constrained by category rules. For example, cars and motor power exert a strong pull on the aspirations of young people around the world. Among other things, they represent freedom and self expression - two concepts that are critical to a young mindset.
Hill & Knowlton this week picked up a £1m worldwide PR contract from the Global System for Mobile...The GSMA has hired H&K for a global government relations and PR brief after a four-way pitch held ...
NEW YORK - A new global Mercedes-Benz advertising campaign created by Springer & Jacoby London will
LONDON - Grey Worldwide has won the $100m (£64m) global advertising account for Nokia's new N-Gage...currently working on Nokia business: Bates, which last month won the global account to run Nokia's internet ...
The Havas-owned Euro RSCG Wnek Gosper has picked up the 25 million global account for Europe
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