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ANALYSIS: Unilever admits its global error

21 Mar 1996

devolve more power to a local level. Claire Murphy reports There is no such thing as the global ...

MEDIA: PERSPECTIVE; Global vision sets Sorrell apart from insular strategists

15 Mar 1996 | by DOMINIC MILLS

owners in building global operations. As he has observed elsewhere, there is no media buyer with a ...

CLOSE-UP: GLOBAL BRIEF; Publicis happy to go it alone

15 Mar 1996 | by HOLLY MOORE

seven-year-old global alliance agreement with True North on 1 March (Campaign, last week), True North issued a ...

CLOSE-UP: GLOBAL BRIEF; New trackside ads for Atlanta

01 Mar 1996 | by RICHARD COOK

agencies familiar with its operation - that it reduces wastage and lets global advertisers act on a local ...

CLOSE-UP: GLOBAL BRIEF; Germany gears up for sell-off

29 Mar 1996

Richard Cook reviews the ins and outs of launchinga privatisation campaign

CLOSE-UP: GLOBAL BRIEF; Absolut leads US ban busters

22 Mar 1996 | by RICHARD COOK

US spirits manufacturers are itching to get on to TV. Richard Cook investigates

CLOSE-UP: GLOBAL BRIEF; Japan trails in the Net stakes

08 Mar 1996 | by MICHAEL FITZPATRICK

Japan is not exploiting the major potential of the Net, Michael Fitzpatrick argues

NEWS: Saatchi set to drop Fuji to scoop dollars 65m global Kodak work

08 Mar 1996 | by CAROLINE MARSHALL

by winning the estimated dollars 65 million global consolidation of Kodak s professional and...Saatchi by winning the estimated dollars 65 million global consolidation of Kodak s professional and ...

The revival of Adidas

22 Mar 1996 | by MICHELE MARTIN

When Adidas centralised its marketing and appointed Leagas Delaney as its first global shop...When Adidas centralised its marketing and appointed Leagas Delaney as its first global shop ...

NEWS: O&M set to beat off JWT in struggle for UK Kodak business

01 Mar 1996 | by HARRIET GREEN

decision last week to pool its global advertising into its roster agencies, O&M and J. Walter Thompson.

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