26 Jan 1996
| by KAREN YATES
Karen Yates wonders why Guinness is making Arks fight for its creative
work
26 Jan 1996
D Arcy Masius Benton and Bowles has won the LG Group s dollars 40
million global business in a...D Arcy Masius Benton and Bowles has won the LG Group s dollars 40
million global business in a ...
17 Jan 1996
| by KATE NICHOLAS
The last quarter of 1996 proved something of a watershed for the
evaluation industry. After 30 years of discussion on both sides of the
Atlantic about the potential, or even the advisability, of establishing
some kind of minimum standard for PR evaluation, the countdown finally
began towards an international...
26 Jan 1996
Medialink has been appointed as the exclusive provider of video news
releases to Global Business...Medialink has been appointed as the exclusive provider of video news
releases to Global Business ...
17 Jan 1996
| by BILL PENN
role at OA s intention is to put itself in the best possible
position to handle global and ...
26 Jan 1996
| by CAROLINE MARSHALL
activity due to
the quality of its strategic thinking and its experience with the brand
on a global ...
26 Jan 1996
started using the Burson-Marsteller/ ITN joint venture CTN to
carry out trials of a global corporate TV ...
25 Jan 1996
| by SHARON MARSHALL
a vice-president
and responsible for building global brands, such as Diet Coke, and
national ...
04 Jan 1996
| by JULIAN LEE
Polish chain Savia, to add to its 71% stake in
Hungarian chain Global.
Tesco products have ...
04 Jan 1996
magazine and Global Partnership.
Hardly minnows. And the people I ve dealt with were (in the same order ...