01 Dec 1995
| by MICHELE MARTIN
network?
Leagas Delaney believes it has come up with an answer for its global
client, Adidas. In ...
01 Dec 1995
| by AMANDA HALL
pounds 1 million plus contract for the
international launch of its asset management business, BZW Global...Global
Investors.
The appointment, made two weeks ago, comes after competitive pitches in
the ...
15 Dec 1995
| by CAROLINE MARSHALL
to single agencies, the questions remain: How
global is global? Will Colgate still rely on ...
08 Dec 1995
| by EMMA HALL
IBM s dollars 500
million global switch into Ogilvy and Mather in May 1994.
...
12 Jan 1995
company s global advertising consolidation....company s global advertising consolidation.
The rethink also sees McCann-Erickson pick up pounds ...
10 Nov 1995
| by MARGARET HOOD
America, after Italy s largest pasta producer
decided to consolidate the majority of its global business...America, after Italy s largest pasta producer
decided to consolidate the majority of its global business ...
15 Dec 1995
| by HARRIET GREEN
currently uses four agencies to service its global business -
Saatchi and Saatchi for the US business ...
08 Dec 1995
| by MICHELE MARTIN
Self-regulation or prison threat? Advertisers must decide.
24 Nov 1995
| by HOLLY MOORE
Holly Moore explains how Coca-Cola is taking a CAA team to generate new
ads
The notoriously difficult EU needs help with its tough assignment.