12 Jun 2009
| by Mark Cranmer, the chief executive of Isobar Global
Ian Darby is away on holiday. Last week, he called and asked me if I could do his column.
Nigel Holland, regional president, UK & Africa, at Tata Global Beverages, is determined to cement...a truly global $1bn business.'
Not only that, he gets to break bread with high-profile figures ...
03 Apr 2009
16 April 2008: After Global Radio acquired Chrysalis Radio and GCap, the
group chief executive ...
02 Feb 2005
Crest, will oust L'Oreal as the biggest player in the global cosmetics and toiletries industry. In the ...
26 Feb 2004
| by Danny Garvey, vice-president, marketing, BT Global Services Brands, and a member of The Marketing Society
The business world continues to operate at an increasingly dynamic pace, and competition for the hearts, minds and wallets of customers is as fierce as ever. Operating margins are under constant pressure as we strive to maintain the right cost structures to stay profitable, let alone competitive.
03 Mar 2011
| by Suzy Bashford
Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy...with global marketing and communications'. In other words, UK-specific remits have been cut, and those ...
02 Feb 2012
| by Alasdair Reid
the long run.
For example, look at last week's global deal between Unilever and News Corp, whereby ...
11 Mar 2011
| by Matt Williams
WPP and Ford are backing a global approach but not all clients are convinced....'s the answer to Ford's global advertising
needs. According to the WPP boss, the offering - which ...
Online's global dominance.
08 Apr 2008
| by Isabella Piasecka
Last week's recommendation by GCap Media of a proposed £375m cash takeover by Global Radio will see...remarkable, more so when you consider that only one of the executive triumvirate behind Global has any ...