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My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

My Secret Work Weapon: Gut feeling provides the impetus to make decisions

In marketing, it's usually easy to take in all the available relevant data. Perhaps sometimes, we focus too much on the data to draw conclusions and make decisions.

Starbucks rejigs global operations

Starbucks has reorganised its global business operations, as it bids to boost revenues outside its...speed and focus going forward." Earlier this year, Starbucks unveiled a revamped global brand ...

Profile: Taking Tetley global

Nigel Holland, regional president, UK & Africa, at Tata Global Beverages, is determined to cement...a truly global $1bn business.' Not only that, he gets to break bread with high-profile figures ...

Microsoft seeks global marketer

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget

Arsenal seeks global tie-ups

supportive of it it would help our global fans engage further with us,' said Kinnear. ...

Green & Black's global brand manager joins Global Ethics

Global Ethics, the owner of the One brand, has recruited Anita Kinniburgh as its new marketing...Global Ethics produces a range of ethical products under the One brand, including One Water, One ...

F1 sponsors join global forces to enhance global deals

The F100 organisation will promote the interests of leading global brands, including Diageo, Puma ...

Global Radio reviews media account

LONDON - Global Radio is reviewing is £2m media account out of Mediavest....Normal 0 In a statement to employees Global Radio said both parties had come to a mutual ...

Universal Music appoints global marketer

Universal Music Group has promoted Andrew Kronfeld to the new position of global marketing...Kronfeld, who has been with Universal since 1991, will be responsible for developing global ...

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