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Carat global ad expenditure forecast

industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how...year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing ...

Biggest brands: BrandZ top 100 global brands

The latest BrandZ list of the top 100 global brands shows that established names have bucked the...%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value ...

Global ad spend rises 12.5% in Q1

Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the...Strazzera, deputy managing director of Nielsen Global AdView, said: "After 18 consecutive tough months for ...

Global adspend recovery weakened by Japan and Middle East

ZenithOptimedia has downgraded its global adspend forecast from 4.6% growth this year to 4.2%, in...The Publicis Groupe-owned global media agency indicated that "these events had immediate ...

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

was a matter of national pride. A Turkish brand playing on a global scale and being paired with the ...

UK adspend returns to double digit growth

of 2010, according to Nielsen's latest Global AdView Pulse report....2010 when global ad spend rose to 12.5%. Michele Strazzera, deputy managing director of Nielsen ...

RAJAR Q1 2010: Capital's Johnny and Lisa still top dogs in London

LONDON - Global Radio scored a double in today's Rajar audience measurement results, taking both...% year-on-year. Global Radio's speech station LBC 97.3 took the third place rosette with a 5.1% share, which had ...

Employee Engagement Survey 2012

Ipsos MORI on behalf of Aspire Global Network....The aim of the study, which was completed by 1,059 candidates from the Aspire Global Network, is ...

Reckitt Benckiser hits carbon footprint target eight years early

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of

Digital gaining on newspapers faster than thought

global advertising market to become the second largest medium, according to the latest spending forecast...to 45.6% next year. Global year-on-year % growth at current prices (figures in brackets indicate ...

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