06 Sep 2010
| by Staff
industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how...year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing ...
The latest BrandZ list of the top 100 global brands shows that established names have bucked the...%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value ...
Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the...Strazzera, deputy managing director of Nielsen Global AdView, said: "After 18 consecutive tough months for ...
11 Apr 2011
| by Mark Banham
ZenithOptimedia has downgraded its global adspend forecast from 4.6% growth this year to 4.2%, in...The Publicis Groupe-owned global media agency indicated that "these events had immediate ...
24 Jan 2013
| by Lucy Jameson, chief strategy officer, Grey London
was a matter of national pride. A Turkish brand playing on a global scale and being paired with the ...
of 2010, according to Nielsen's latest Global AdView Pulse report....2010 when global ad spend rose to 12.5%. Michele Strazzera, deputy managing director of Nielsen ...
13 May 2010
| by Mark Banham
LONDON - Global Radio scored a double in today's Rajar audience measurement results, taking both...% year-on-year. Global Radio's speech station LBC 97.3 took the third place rosette with a 5.1% share, which had ...
Ipsos MORI on behalf of Aspire Global Network....The aim of the study, which was completed by 1,059 candidates from the Aspire Global Network, is ...
Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of
global advertising market to become the second largest medium, according to the latest spending forecast...to 45.6% next year.
Global year-on-year % growth at current prices (figures in brackets indicate ...