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GLOBAL ROUND-UP

COLOMBO: Global parcel courier firm DHL is to step up its PR activities in Sri Lanka. As part of ...

MEDIA: Volvo global deal

Volvo has signed its first ever global television sponsorship deal. The three-year deal, with CNN...Volvo has signed its first ever global television sponsorship deal. The three-year deal, with ...

F1 sponsors join global forces to enhance global deals

The F100 organisation will promote the interests of leading global brands, including Diageo, Puma ...

MediaCom launches global sports offering

MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be...sports expertise at a local and regional level, but we realised our clients now require a more global ...

Nokia eyes global sponsorship platform

LONDON - Nokia, the world's biggest mobile handset manufacturer, is seeking a global sponsorship...The brand has yet to decide whether it will back an existing global property or create its own ...

Samsung hires global media chief

Samsung has picked Media-edge:cia's Matt Rayner to fill the role of vice-president for global media...relationship with its global media agency, Initiative Media. Samsung's global adspend is close to 300m ...

GLOBAL ROUND-UP: News in brief

's sponsorship of the Spirit of Hong Kong yacht, which is participating in the BT Global Challenge race ...

StrawberryFrog nets global Amstel brief

The agency, which won the account after a three-way pitch, will produce six global TV ...

The Ryder Cup goes global

the event. In the week running up to the event, we went back to this global audience to discover if ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission...

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