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International Business Media: The global villagers

15 Oct 2004 | by Polly Carter, a global marketing executive at TGI Global

and the internet are gradually ironing out our differences. Global advertising has grown hand-in ...

Media Awards 2012

22 Nov 2012 | by Nick Emery, global chief executive, Mindshare Worldwide

hope these awards are a start. Nick Emery, global chief executive, Mindshare Worldwide ...

Adwatch: Specsavers - 'No regrets'

12 Feb 2008 | by Richard Storey, Global strategy officer, M&C Saatchi

Consistency is one of the most highly valued characteristics in marketing.

ITV 50 Years of Fame: Private view - Ford

23 Sep 2005 | by Alan Rutherford, the global media director at Unilever

Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.

ITV 50 Years of Fame: Private view - Mars

23 Sep 2005 | by Rob Alexander, the global planning director at JWT

The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.

BBC Global News unveils global digital roster

26 Jun 2008 | by Darren Davidson

LONDON - BBC Global News has reappointed Agency Republic and added Play to its global roster of...The BBC Global News roster will work on the BBC World Service, which broadcasts on radio, TV and ...

Unanimis buys Global Direct

24 Feb 2009 | by Sara Kimberley

LONDON - Digital agency Unanimis has acquired affiliate network Global Direct Media for an...Global Direct Media's founder Jim Banks will continue to head the affiliate network and will work ...

IHG reviews global media

15 Jan 2009 | by Ian Darby

LONDON - InterContinental Hotels Group is reviewing its £80 million global media planning and.... The two European incumbents are expected to pitch for the global business and IHG has also approached ...

Legg departs Global Radio

06 Jan 2009 | by Emma Barnett

LONDON - John Legg, Global Radio's business development director, has left the company with no job...Gordon, who joined the company as group commercial director on 1 December. Global Radio allowed him to ...

Pernod reviews global media

28 Oct 2005 | by Ian Darby

Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost 50 markets into one global ...

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