Data rules
07 Dec 2011 | by Anand Verma, IPG Mediabrands
estimated it to be a 200 million-person, 5.5 trillion global economy, now larger than many countries' GDP ...
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Integration is alive and kicking
07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School
's former global marketing officer) put it so succinctly: "Any single ad, commercial or promotion, is not a ...
The Big Tablet Debate: The panel
10 Oct 2011 | by Staff
, Channel 4 and BBH. Most recently, he has been leading a global project for LG Mobile and working on ...
Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
Street, the managing director of John Lewis Partnership ; Nina Bibby, the global chief marketing officer ...
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