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James Close, Ernst & Young: Refresh the green agenda

are moving away from the top-down solutions produced by global summits towards more organic, bottom-up ...

Rahul Kadavakolu, Wipro: Data is the core commodity

constrained resources: talent, capital and natural resources. The result is that as rivalry for key global ...

Paul Johnston, Cisco Systems: The power of connectivity

be astonishing. Cisco estimates that, after increasing eightfold in the past five years, global web ...

Richard Mound, IBM: Send in the collaborators

and solutions in a global, integrated context. And it allows leaders to show how actions affect ...

Focus, Corporate Reputation: It's the Thought that counts

perspectives and establish global reference points for strong reputations. TLG INDEX OF THOUGHT LEADERS (UK ...

Narnia series sails back into popularity, Beatwax

Timescale: November 2009-March 2011 Budget: 400,000 20th Century Fox wanted to create a global ...

The W factor wows London, John Doe Communications

launch. It has remained so three months later (the original target was 75 per cent). Starwood Global ...

Coca-Cola makes music for Africa, Paratus Communications

responsible, ranging from global blogger outreach to content seeding and placement. Music for RAIN also saw ...

Commitment to the cause

business, maintaining the reputation of a global leader, defusing a potential crisis or delivering on ...

The rise of patient power

spirit of your agency? The Incredibles. Ritesh Patel is global head of social and digital media ...

 

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