Search results for "Global"

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From pages to pads

global following despite limited involvement with traditional media. But there is good news. When it ...

New tech, old craft

own #ideacademy, which is a global search with a rigorous 24-hour "ideathon" that will lead to a paid ...

Time for change

capability. Let s dig a little deeper. Brand effectiveness. Global research shows that mobile and ...

Brands connect TV and video advertising

, director, global media, foods, Unilever: Wherever/whenever is the mantra; consumers don't want to be ...

Brands tackle the content conundrum

sharing their thoughts with only a few friends, but instead be part of a global discussion from which ...

Branded content: how to get into the 2 per cent

his sponsored 24-mile skydive reach a global audience of millions, it also subtly reinforced Red Bull ...

Marketing's Trends plus conference is three weeks away

includes: Henry Mason, global head of research and managing partner, trendwatching.com; Manoj Fenelon ...

Social video: Disruption in the media economy

device. But for brands, it s all about the ROI. Asad Rehman, Director Global Media, Foods, Unilever ...

Focus on the message, whatever the medium

deputy chairman of BT, launched and sold an agency to O M and was global marketing partner at PwC. Laurie ...

Brands and content: what's the story?

's challenge is to build loyalty and interest in interiors among its global customer base through a magazine ...

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