Reputation management history lessons
07 Apr 2011
War. Phil Thomson, senior vice-president of global communications, GlaxoSmithKline Emmeline ...
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Vanessa Canzini, eBay: Don't lose the brand magic
08 Apr 2011 | by Vanessa Canzini, eBay
in negative coverage in the UK, and a 66 per cent reduction in Germany. As a global phenomenon ...
Stuart Bruseth, Shell - Prepare for our shared future
07 Apr 2011 | by Stuart Bruseth, Shell
In 2010 a string of seemingly unrelated events transformed the global media landscape. At first ...
Phil Thomson, GlaxoSmithKline: A new comms generation
07 Apr 2011 | by Phil Thompson, GlaxoSmithKline
. That is changing. We're investing in a global communications competency framework so we can respond to ...
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